Currently it is possible to collect all kinds of data digitally, since the applications and pages request them at the time of registration. Today the consumer has more power over decisions and 80% of the people who use the internet consult its prices and characteristics before buying a product.
Although in Colombia it is still considered a taboo, the figures for online purchases are booming, as they have grown by more than 60% per year, which is why tools such as the price comparison or the catalog of offers emerge, because the Traditional media do not provide the necessary feedback to collect data or analyze the effectiveness of a campaign.
One of these tools is Tiendeo, which shows how the trend that digital also affects what can happen offline is growing, and what do you think about it?...
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