The Bank of the Republic decides to carry out an investigation and from the result they draw the conclusion that the peasants would be potential clients for the financial system, we know that the way of life from the city to the countryside is very different, where in the city the financial sector It is much more accessible for being large cities.
But who has to accommodate whom? In our opinion we believe that the banks should accommodate the peasants since they do not have the same approach to technology as those in the cities and the use of this system would be very complex for them. According to the Espectador article, they could not collect a loan in the same way that they do in the cities, remembering that their income is given by a part of what they harvest, since they do not have a monthly salary.
At Consuegra Consultores we partially agree, taking into account that Colombian farmers also deserve financing options, however, since it is a different segment, communication models focused on this population must be established.
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