Dissatisfied optimist. Creative and permanent entrepreneur. By profession and DNA: publicist and marketer.

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Bogota, baby boomer with an adaptive mindset. Graduated from the Central University and with studies in E-Business from the TEC de Monterrey, he has been a university professor, was part of the IAB Colombia (Interactive Advertising Bureau) and is a member of the board of directors of the Fundación del Quemado – Piel para Renacer.

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With more than 35 years of experience, he has created hundreds of advertising and digital marketing strategies for both multinational and local agencies for brands such as Nestlé, Planeta, Intel, Kia, Samsung, Toshiba, Acer, Epson, USAID, Bayer, Cerveza Presidente, Claro RD and Carulla among others.

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Winner of the Círculo de Creativos de Colombia, Dial de Oro and Nestlé Best Practices Worldwide awards, he was one of the pioneers in introducing the Internet to Colombia in the 1990s.

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Lover of reading, movies, photography, jazz, pop, dogs and Formula 1. With an environmental mindset, he firmly believes in loyalty, forgiveness, perseverance and the friendship of his friends.

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Author of the book Now I am the father of my parents! as a testimony based on his personal experience of more than eight years with two mothers with Alzheimer's, seeing that his generation, and the next ones, are not prepared to successfully take care of parents in their old age.